Updated: Mar 4, 2020
I grew my clientele behind the chair from posting content daily in 2013. That was before algorithms and boosting posts forced your instagram followers to turn on their notifications to keep up with your posts. Here are a few hacks you can consider to get your social media content to reach further;
You can boost your post
Pay influencer (post/affiliate)
Run a 6 week campaign with consistent branded content at peak times
Do a post for post with another influencer that targets your audience and vice versa to increase exposure.
But what if I told you that, none of those strategies mean more than this one when it comes to scaling your business.
Customer RETENTION > customer acquisition
There are many roles that an entrepreneur must play to survive the changing tides of the marketplace. Everyone wants to know how to increase sales and performance. The default answer is to spend more time creating content to put on social media. Nothing against content, it is absolutely necessary to reach customers! Here's the thing,"it's cheaper to keep them."
"The probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer is 5-20%" - Khalid Saleh (https://www.invespcro.com/blog/customer-acquisition-retention/)
Market to the People that already Spent $$$ with YOU!
The longevity of your business is hugely influenced by how many people you can get to become loyal customers and advocates for your business. Here are 3 methods to keep you on the tip of their tongue whenever they think about your industry;
1. Email Marketing-
Capture emails at vending events from people interested in your presentation and that purchase your products. Capture emails on your booking site and point of sale. Capture emails through online platforms like Wix.com, where you can design and launch a website with ecommerce. Teachable.com if you are interested in launching an online course and want to manage students. Lastly, on Kajabi.com for a fully integrated experience priced from $119 to $319 a month. When you stay in contact with your audience, they are more likely to return.
2. Text/Voice Blasts-
Up to date information on a monthly or weekly schedule is a great way for customers to keep up with your availability, products and important news. This can be done through email as well but some people don't check their email. Softwares like slicktext.com offers a subscription service priced from $0 to $139 a month. This could be worth the investment if you feel this it's the most effective way to keep in touch with your audience. Evaluate monthly or quarterly, to see if you are getting a return on your investment.
3. Client Incentives-
This is the most important marketing strategy of the three. Create an incentive for your customer to come back or to advocate for you. It can be a CASH REWARD (not a discount) on their next visit or time of purchase. How about a reward for writing a review that details their experience. Lastly, you can practice a group economics model by giving a referral reward to the client who shares the news with a family, friend, co-worker or associate.
THIS IS NOT AN OPTION
If social media shuts down today, how would you get the word out about your brand and business? If someone patronizes your business, you should capture their contact information. The combination of an undeniable end to end customer experience and staying in touch with these people is the foundation to your thriving business relationships. They say most small businesses close within 1-3 years, don't let that be yours by ignoring these VITAL steps for CUSTOMER RETENTION.
Sabrina McField is an Entrepreneur and Speaker who helps people show up and show out in their career and life. COMMENT with details and ideas on how you retain customers. SHARE what you did below so we can continue to grow together. Stay connected on Linked In and Instagram SHARE this with your team or community on Facebook